Industry Solutions
The counterfeiting and diversion of products poses a risk to corporate profits and reputations. As a company's first line of defense, it is the packaging of products that must be convincing and verifiable. SecureShift® solutions are being implemented today in a variety of industries from pharmaceuticals to consumer products. The use of sophisticated technology in the form of a secure optically variable device gives many industries a successful and highly effective weapon against product counterfeiters.
SecureShift has overt capability that is easily verified at the point of sale or distribution without the need for special equipment. The unique property of a SecureShift solution prevents accurate replication or effective copying by conventional photographic, printing, or scanning techniques. SecureShift labels can also be designed to expose attempts at alteration or removal.
In the pharmaceutical industry, counterfeiting poses additional risks that can threaten the health and safety of consumers. The ability to combine the flexible characteristics of SecureShift with current packaging formats gives pharmaceutical companies a cost-effective solution for anti-counterfeiting and tamper-evident applications. For example, SecureShift can be used on labels, closures, shrink-wraps, blister packs, and holograms or in the plastic of a bottle.
SecureShift is an overt anti-counterfeiting material with an additional covert signature inherent in the material itself so that its authenticity can be forensically determined. Additional covert features can be designed into a solution as required.
SecureShift solutions offer the flexibility to integrate protection on both software media and its packaging/labeling. Consumers can easily recognize the color shift effect from the package and compare with the genuine disk inside.
In-product labels, hang tags, and pressure sensitive security labels are all easily integrated into security programs for apparel. Using SecureShift, these solutions can integrate aesthetically into the brand's identity and differentiate the product. Labels and tags can be uniquely numbered and integrated into a solution that includes track and trace capabilities that protect from counterfeiting and diversion and enable monitoring of distribution channels.
Incorporating SecureShift technology into inks and onto packaging allows customers to effectively protect a wide range of consumer products using standard production processes. JDSU works closely with brand owners to explore innovative designs options that will protect the brand without compromising the brand image. JDSU inks can be printed through gravure, flexo, and screen methods on conventional equipment, with no loss in throughput. The ability to provide products security using existing production processes makes it easy, effective, and affordable.
Crafting an effective protection solution for luxury products is a special challenge. The glitter and glitz of holograms is often out of place with a refined brand and could detract from a carefully developed image whose value has taken many years and millions of dollars to create. A well-designed SecureShift solution, using in-product, permanently applied labels, hang tags, or a combination of these solutions, can reinforce the distinctive image of a product.
The SecureShift color shifting effect, tastefully integrated into product packaging, provides proof that the product is the genuine article and provides verifiable security in a format suitable to a brand's reputation.
SecureShift can also be combined with an array of covert security technologies to provide a layered solution. JDSU offers a capability for unique secure numbering and tracking services to aid in monitoring distribution and to combat diversion as well.
The flexible design options available with SecureShift technology combined with quality printing provide a new generation of protection for licensed products. Unlike generic silver holograms, SecureShift utilizes brand specific colors that easily integrate into labels, logos, and marks to provide more emphasis on product brands. Working directly with customers or their licensed partners, JDSU's global presence and ability to offer fully-integrated solutions make implementation painless and trouble free. The Company also offers unique numbering of labels and tags and secure in-house database capabilities to enable tracking of licensee usage. This information can be used to facilitate royalty reconciliation.
Millions are lost each year on the counterfeiting and diversion of consumables for today's hi-tech printing and imaging equipment. Counterfeit ribbons and ink cartridges cause legitimate manufacturers to lose revenue and profits, while unsuspecting consumers lose performance and risk potential damage to expensive equipment. Implementing a flexible SecureShift solution provides a strong deterrent to counterfeiters. Packaging, labels, and molded components are some of the options available for designing a cost-effective SecureShift solution.
