Officially Licensed Products

Counterfeiting, piracy, pilfering, product diversion, and unauthorized product overruns can result in lost sales, lost goodwill, product liability claims, and damaged relationships with authorized licensees. JDSU combines a broad technology portfolio and decades of expertise in a unique solutions approach to protect brand owners against these and other authentication challenges. The JDSU approach is built on three components that make up a comprehensive licensing or brand protection program:

Authentication—an unparalleled range of overt technologies to assure consumers that the officially licensed products they purchase are authentic.
Interdiction—a robust range of covert and forensic features (delivered as labels, hang tags, or directly on a product) empower field investigators and brand owners to easily validate officially licensed products in the marketplace.
Traceability—our digital authentication platform(JDSU AuthentiTrak™) allows brand owners and licensees to deploy and validate officially licensed products via the supply chain.