News Releases

JDSU Introduces New Titanium-Based Color Shifting Pigments

Emerald and Aquamarine Pigments Available to Provide Striking Effects and Brand Differentiation for Consumer Electronics, Sporting Goods and Luxury Packaging

Milpitas, Calif., October 5, 2009 – JDSU (NASDAQ: JDSU and TSX: JDU) today launched its first titanium-based color shifting pigments, called the ChromaFlair® Titanium Series pigment. The new series is specifically designed for brand owners in the consumer electronics, sporting goods, and luxury packaging markets to help differentiate products with eye catching effects that can help drive consumer acceptance of individual brands. The new Titanium Series also meets demanding regulatory requirements.

The two colors available today include Emerald, a pigment that shifts from a saturated green into a brilliant purple and Aquamarine, which shifts from neutral silver through teal and into vivid blue. Similar to the existing JDSU pigment products, the Titanium Series pigment products consist of unique, multi-layer flakes that give paints, coatings, plastics, textiles and packaging the ability to change color when viewed from different angles

“Brand differentiation is even more important in a challenging economy, and the new ChromaFlair Titanium Series pigment from JDSU gives brand owners a powerful new way to use color to command higher value for consumer products,” said John Book, Custom Color Solutions product manager for the AOT business segment at JDSU.

“The Titanium Series pigment was inspired by the beauty and richness of gemstones - the highly chromatic and dramatic color shifts to mimic the appearance of jewels,” said Barb Parker, Custom Color Solutions color designer of the AOT business segment at JDSU. “JDSU created Emerald and Aquamarine pigments specifically because shades of blue continue to be an extremely popular color choice for enhancing products across a variety of markets worldwide.”

Key benefits of the JDSU ChromaFlair Titanium Series pigment include:

Satin appearance and highly saturated color – Suitable for enhancing and differentiating packaging and personal electronic accessories such as smart phones.
Vacuum deposited manufacturing platform – Pigments are created using a high quality and proprietary production method that includes vaporizing metals onto a substrate.
Easily dispersed composition – Pigments are in the form of tiny flakes that can easily be stirred into paint and plastics without extra processes required to grind into smaller particles.
Superior hiding power – Reduces the number of coats required to paint an object.
Environmentally friendly pigment option – Titanium-based composition meets demanding regulatory compliance directives including CONEG and RoHS regulations.

JDSU introduced its revolutionary ChromaFlair pigments utilizing Color by Physics® technologies in 1997. Brand owners worldwide use ChromaFlair pigment to differentiate their products.

About JDSU

JDSU (NASDAQ: JDSU; and TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at http://www.jdsu.com/.

Contact Information

JDSU

Investors: Michelle Levine408-546-4421 or michelle.levine@jdsu.com
Press: Noël Bilodeau 408-546-4567 or noel.bilodeau@jdsu.com

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