News Releases
Promotes Market Awareness for JDSU "Task-Ready" Network and Enterprise Test Solutions
Milpitas, Calif., October 4, 2007 - JDSU has a new value proposition for customers who install, manage, and maintain enterprise, home and broadband access networks: we can help you Know the Network like no one else. In today's high-stakes arena of speed, simplicity and quality, the company that brought tier-one service providers industry icon test and measurement tools, such as the T-BERD®, FIREBERD® and Wavetek® lines, now offers a set of task-ready solutions for enterprise, home wiring and broadband access network test.
JDSU's line of task-ready, or single-task, test tools enables technicians to know the network is ready to support the latest consumer and business communications services and applications, and allows them to complete installation and troubleshooting jobs quickly and efficiently.
Today, a market awareness campaign - Know the Network - was launched to raise visibility about these tools and their applications. The message: JDSU, an established worldwide leader in communications test and measurement solutions for major public network operators with massive deployments and millions of customers, also delivers this proven expertise in the form of cutting-edge, easy-to-use test tools for enterprise customers and communications service providers.
"Know the Network appeals to those who might not be familiar with JDSU as a provider of trusted, reliable and proven task-ready test tools for the enterprise and service provider markets," said Dave Holly, senior vice president and general manager of JDSU's Field Services test business. "We've set in motion a fresh series of JDSU advertisements and promotions to reflect what really matters to these customers - easy-to-use test tools that let technicians complete the job fast, the first time."
The initial launch of JDSU's Know the Network campaign addresses two sets of test products, including those designed for private networks (enterprise networks and home wiring) as well as those for telecommunications and cable service providers. The campaign features these task-ready tools:
The launch includes a dedicated web presence (www.jdsu.com/know) with product and other information, including a locator to identify JDSU distribution partners offering the company's set of task-ready test instruments. Print and online campaign advertising features the personality and challenges unique to four customer types: "Home Networking," for installation of in-home networks; "Enterprise Network," for those who manage enterprise networks for network speed and performance; "Premises Networking," for installing premises and building networking infrastructures; and "Access" for service providers.
"JDSU has partnered with the world's largest communications service providers to develop some of the most innovative and precise test instruments on the market," added Holly. "These customers rely on JDSU tools to install, maintain and ensure quality for networks that serve millions of consumers and business. That same leading test expertise is now available through our task-ready line for enterprise, home wiring and broadband access network test - that's what the launch of Know the Network is all about."
The network and enterprise product line is available through JDSU directly and through hundreds of JDSU authorized channel partners and distributors worldwide. For more information, please visit www.jdsu.com/know.
About JDSU
JDSU (NASDAQ: JDSU; and TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at http://www.jdsu.com/.
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Contacts
Press/Industry: Bernie Tylor, +1 240-404-1913 or bernie.tylor@jdsu.com
Investors: Michelle Levine, +1 408-546-4421 or michelle.levine@jdsu.com
