JDSU authentication solutions are used in a broad range of industries—from pharmaceuticals to consumer products—as an effective deterrent to counterfeiting.
Our sophisticated optically variable pigment (OVP®) technology is applied to several methods of product authentication that combine secure authentication, flexible aesthetics, and ease of application to create effective overt and covert brand protection programs. These include SecureShift®, MetaSwitch™ and Phantom™ pigment technologies, several holographic technologies for overt, covert, and forensic features, and Charms™ microstructured taggants for covert-only features.
Brand Protection
The proliferation of counterfeit pharmaceuticals, Consumer Goods, consumer packaged goods, and printer consumables demands robust brand-protection solutions.
JDSU authentication solutions use its proprietary SecureShift technology, making them difficult to duplicate and distinguishing them from other security applications. SecureShift Authentication Solutions have proven their effectiveness in preventing counterfeiting, and currently protect more than $70 billion of branded products.
Learn more about SecureShift technology.