As product is manufactured, each item, box, or sleeve can be encoded with a serial number that is registered on a JDSU on-line database. AuthentiTrak, JDSU's proprietary online track-and-trace software, enables brand owners to track those serial numbers throughout the entire supply chain. Data is accessed through a password-protected web portal hosted by JDSU.

Using AuthentiTrak, manufacturers can also control the access and visibility of their catalogues of products. Furthermore, manufacturers can view the name, date, and address of the original shipping location through the serialized link of the individual product. This technology not only authenticates the individual product but can illustrate the movement of the entire shipment.