Counterfeiting, piracy, pilfering, product diversion, and unauthorized product overruns can result in lost sales, lost goodwill, product liability claims, and damaged relationships with authorized licensees. JDSU combines a broad technology portfolio and decades of expertise in a unique solutions approach to protect brand owners against these and other authentication challenges. The JDSU approach is built on three components that make up a comprehensive licensing or brand protection program:
- Authentication—an unparalleled range of overt technologies to assure consumers that the officially licensed products they purchase are authentic.
- Interdiction—a robust range of covert and forensic features (delivered as labels, hang tags, or directly on a product) empower field investigators and brand owners to easily validate officially licensed products in the marketplace.
- Traceability—our digital authentication platform (JDSU AuthentiTrak™) allows brand owners and licensees to deploy and validate officially licensed products via the supply chain.