SAN JOSE, CALIFORNIA, September 13, 2005 – JDSU (NASDAQ: JDSU; and TSX: JDU) today announced a program designed to simplify and strengthen its corporate identity. Effective immediately, JDSU will shorten its name in common usage from “JDS Uniphase” to “JDSU.” This program will not affect the company’s legal identity, which remains JDS Uniphase Corporation. To communicate the company’s commitment to enabling customer innovation in broadband and optical markets, JDSU has also introduced a new logo and tag-line.
From advertising to product identity to its corporate website, customers should expect to see the new image everywhere over the coming months. In addition to a revised symbol, the new logo incorporates the name JDSU and the tag line “Enabling Broadband & Optical Innovation.”
“This initiative is consistent with the transformation strategy we have outlined in business communications over the last several quarters,” said David Gudmundson, vice president of corporate development and marketing. “The shortened name and new logo better communicate our focus on building "One Company, One Culture.” Additionally, the name JDSU is simpler and easier for our customers and other stakeholders, many of whom already refer to the company in this way. It is also consistent with our Web site URL, e-mail address and NASDAQ stock symbol.
“The slogan ‘Enabling Broadband & Optical Innovation’ clearly communicates our commitment to enabling our customers’ innovation in a set of multi-billion dollar market segments including optical communications, broadband and optical test & measurement, and optical commercial and consumer applications. Similarly, the new logo provides a more modern look while leveraging the equity associated with our logo over the years. The new symbol was inspired by the cycle of innovation that starts and ends with the customer.”
JDSU is committed to enabling broadband & optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. Furthermore, JDSU is the leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at http://www.jdsu.com/.
Contacts
Media: Jayme Curtis, Public Relations, 408-546-7028 or jayme.curtis@jdsu.com
Investors: Jacquie Ross, Investor Relations, 408-546-4445, or investor.relations@jdsu.com