SpectraFlair® Plus 25 Designed to Deliver Diffractive or Rainbow-Like Effect on Wide Range of Products
Milpitas, California, October 5, 2011 – JDSU (NASDAQ: JDSU and TSX: JDU) today announced a new light-diffractive pigment called SpectraFlair® Plus 25, a cost competitive solution that provides dramatic effects for products in the automotive, sporting goods, apparel, electronics and product packaging industries. Coating, ink and plastic manufacturers can now offer the pigment as another option to brand managers and designers to generate an effect similar to the appearance of a rainbow flowing over a liquid silver color.
Proprietary processes from JDSU were used to develop the SpectraFlair Plus 25 pigment that is comprised of thin flakes that are very uniform in size. These unique material characteristics allow the new pigment to provide up to three times the hiding power compared to products in JDSU’s existing SpectraFlair line, reducing the amount pigment required to coat a product and decreasing pigment costs up to 60 percent. Because of its low applied cost, the pigment can be used to enhance a wider range of consumer products.
The uniform property also increases the diffractive color of SpectraFlair Plus 25, delivering bright and dramatic effects both indoors and outdoors under various lighting conditions.
“Over the past decade, SpectraFlair pigments have been a popular choice for brand managers and designers around the world,” said John Book, product manager of Custom Color Solutions in the AOT segment at JDSU. “SpectraFlair Plus 25 provides a lower cost solution that customers have been asking for while maintaining a distinct special effect that will help them increase the attractiveness of their products.”
The new pigment is the first in a series of SpectraFlair Plus pigments developed by JDSU that will come out over the next year in a range of flake sizes enabling designers to customize colors to achieve a desired effect. Variants with smaller flake sizes will provide a satiny finish whereas larger flake sizes will create a more granular or sparkly diamond-like finish. The entire series will maintain a thin flake size to ensure optimum hiding power and efficient applied costs.
SpectraFlair Plus 25 Benefits
- Lower cost of up to 60 percent compared to previous SpectraFlair pigments.
- Provides up to 3 times the hiding power compared to previous SpectraFlair pigments.
- Ultra-thin flakes less than 300 nanometers and uniform flake size of 25 X 25 microns developed using JDSU proprietary manufacturing technology.
- Strong diffractive properties of SpectraFlair Plus 25 deliver bright and dramatic effects both indoors and outdoors under various lighting conditions.
To learn more about JDSU pigments go to: http://www.jdsu.com/en-us/Custom-Color-Solutions/Pages/default.aspx.
About JDSU
JDSU (NASDAQ: JDSU; and TSX: JDU) innovates and markets diverse technologies that enhance the way people experience the world every day. We enable fast, high-quality communications, secure financial transactions, reliable consumer electronics, green energy, differentiated brands and a host of other solutions. We provide these solutions through three business segments: Communications Test and Measurement, Communications and Commercial Optical Products, and Advanced Optical Technologies. To learn more about JDSU, please visit www.jdsu.com and www.jdsu.tv and follow us on JDSU Perspectives, Twitter, Facebook and YouTube.
Contacts
Press: Noël Bilodeau 408-546-4567 or noel.bilodeau@jdsu.com
Investors: Michelle Levine Schwartz 408-546-4421or michelle.schwartz@jdsu.com
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