Verizon Addresses Video Quality in the Latest "JDSU from a Different View” on JDSU.TV
Milpitas, Calif., May 18, 2010 – JDSU today launched “Video Quality: Picture Perfect”, a new web video found at http://www.jdsu.tv/ that looks behind the scenes at the role communications test and measurement technology plays in delivering a superb television entertainment experience for consumers. The segment’s exclusive content includes comments from a major communications service provider addressing their successful approach to TV service excellence. The video explores the high-quality expectation of today’s consumers who are watching more high definition television (HDTV), using advanced interactive platforms and increasingly enjoying popular services such as digital video recorders (DVRs) and video on demand (VOD).
The web video, the latest in the “JDSU from a Different View” marketing campaign, also highlights Verizon’s growing video and entertainment offerings to consumers. The company’s FiOS Internet and TV services currently have more than three million customers each in the U.S. To help Verizon ensure high quality video, JDSU provides Verizon with technical expertise and solutions including high performance monitoring and analysis tools for video networks.
“In the new age of video, subscribers expectations have never been higher. We expect hundreds of channels in high definition and the ability to watch TV when and even where we want it - all with pristine service quality,” said Eli Kerch, video solutions architect in JDSU’s Communications Test and Measurement business segment. “What consumers generally don’t realize is how much goes into ensuring that quality. Video Quality: Picture Perfect takes a behind-the-scenes look at JDSU’s video solutions and the role they play in around-the-clock proactive monitoring for Verizon and other customers to ensure consumers have that great viewing experience.”
JDSU video test equipment, for example, helps ensure video quality by precisely and constantly monitoring video signals as they pass through the network and alerting technicians to even the slightest potential signal issue – quickly tracking, isolating and resolving them well before a customer’s service quality could be affected.
“At Verizon, ensuring a high quality video entertainment experience is a priority – we have taken critical, strategic steps to make quality a reality for our subscribers,” said Doug Place, vice president of network field operations at Verizon. “Collaborating with JDSU and their test technology has been an important part of ensuring our video network continues to carry exceptional video services with a high standard of quality.”
The “JDSU from a Different View” campaign showcases the far-reaching impact of JDSU technology. Previous campaign segments have featured JDSU’s 3-D technology used by Dolby in the blockbuster movie Avatar. In the Download on Bandwidth Demand, JDSU partners with a customer to explore the impact of bandwidth-intensive services, and, JDSU’s custom color solutions are showcased with Cadillac in last month’s installment. To learn more, please visit: http://www.jdsu.tv/.
About JDSU
JDSU (NASDAQ: JDSU; and TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, network equipment manufacturers, and enterprise customers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at http://www.jdsu.com/.
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Contacts
Investors: Michelle Levine 408-546-4421 or michelle.levine@jdsu.com
Press: Bernie Tylor 240-404-1913 or bernie.tylor@jdsu.com