SecureShift Crimson/Copper Provides Brand Owners with a Unique Overt Product Authentication Option
Milpitas, California, May 31, 2006 – JDSU, a leader in optical innovation and brand authentication solutions, today announced general availability of SecureShift® Crimson/Copper product authentication labels. The latest addition to the SecureShift Technology family of overt brand authentication color-shifting effects joins the portfolio of four existing colors: Blue/Bronze, Jade/Violet, Rose/Green and Silver/Purple.
“Several brand owners with product counterfeiting issues approached us about developing a brighter red face color that would be a closer match for their corporate brand identity,” said Roy Bie, vice president and general manager of JDSU’s Flex Products Group. “We’ve had great feedback from the market on the eye-catching look that we achieved with SecureShift Crimson/Copper, which provides our customers with yet another color choice to enhance alignment with their brands.”
SecureShift Crimson/Copper is also available as a SecureShift MetaSwitch label from LA Label, JDSU’s cGMP compliant secure printing facility. SecureShift MetaSwitch won the Technical Excellence in Security award from the Association of Industrial Metallizers, Coaters & Laminators (AIMCAL) in 2005.
About SecureShift
SecureShift Technology provides brand owners with a total brand protection solution based on multi-layered authentication and track & trace security features. SecureShift solutions are built around JDSU’s technology leadership in overt anti-counterfeit protection for global currencies. Today, SecureShift solutions protect over $70 billion of branded products each year, including 40 prescription drugs for 11 leading biotech and pharmaceutical manufacturers. More information about SecureShift Technology is available at www.jdsu.com/brandauthentication.
About JDSU
JDSU (NASDAQ: JDSU; and TSX: JDU) is committed to enabling broadband & optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. Furthermore, JDSU is the leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications.
More information is available at http://www.jdsu.com/.
The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Such forward-looking statements include, but are not limited to, any statement or implication that the products described in this press release (i) will be successfully introduced or marketed, (ii) will be qualified and purchased by our customers, or (iii) will perform to any particular specifications or performance or reliability standards. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair the Company's results of operations, business, and financial condition. These risks and uncertainties include, but are not limited to, (a) the failure of the products (i) to perform as expected without material defects, (ii) to be manufactured at acceptable volumes, yields, and cost, (iii) to be qualified and accepted by our customers, and (iv) to successfully compete with products offered by our competitors, and (b) factors discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof, and the Company does not assume any obligation to update or qualify any of the statements made herein. Source: JDS Uniphase Corporation.
Contact Information
Investors: Jacquie Ross, 408-546-4445, investor.relations@jdsu.com
Media: Jim Monroe, 240-404-1922, jim.monroe@jdsu.com