JDS Uniphase Subsidiary Launches SecureShift™ Technology For Brand Protection Santa Rosa, CA, October 15, 2001--In order to meet the growing global threat of product counterfeiting, Flex Products, Inc., a JDS Uniphase company (NasdaqNM: JDSU), today announces the launch of its SecureShiftÔ pigment technology. These secure pigments protect major brands and products since they are believed to be impossible to copy, easy to identify, and internationally patented. Available in five colors, SecureShift Technology gives the brand owner multiple options for secure packaging of products with immediate authentication, flexible aesthetics and ease of application.
SecureShift Provides A High Degree of Security and Flexibility in Application
Available from a single source, SecureShift Technology is readily verifiable without the need for expensive readers or other equipment. Brand managers also find that SecureShift Technology can be easily integrated with their existing brand identities since the pigments can be applied in inks, films, coatings, plastics, or fabrics. SecureShift Technology can be printed on labels or packaging, coated on shrink sleeves or induction seals, or molded into the plastic components of packaging or the product itself.
Meeting Global Anti-Counterfeiting Market Needs
SecureShift Technology is being rapidly adopted by global markets with the greatest need for brand and product protection. Among these are pharmaceuticals, computer software and optical media, automotive and airplane parts, and consumable imaging supplies. “Our initial pre-marketing exposure with these strategic markets has proven to be extremely positive,” noted Ed Dietrich, director of sales and marketing at Flex Products. “The flexibility of SecureShift allows us to work with a variety of security solution partners, but the brand owner is always in control and drives the decision for applying our technology to meet their needs.”
Developed by the World Leader in Authentication Technologies
Flex Products, Inc. is the world leader in the development and manufacture of optically variable technologies for advanced counterfeit deterrence. Security technology from Flex Products is currently utilized to protect the currency of over 75 countries and 25 billion banknotes annually. SecureShift Technology is now available through a global network of representatives and security solutions partners.
About JDS Uniphase
JDS Uniphase is a high technology company that designs, develops, manufactures and distributes a comprehensive range of products for the growing fiberoptic communications market. These products are deployed by system manufacturers worldwide to develop advanced optical networks for the telecommunications and cable television industries. JDS Uniphase is traded on the Nasdaq National Market under the symbol JDSU, and the exchangeable shares of JDS Uniphase Canada Ltd. are traded on The Toronto Stock Exchange under the symbol JDU. More information on JDS Uniphase is available at www.jdsuniphase.com. The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These statements may be identified by their use of forward-looking terminology such as “believes,” “expects,” “plans,” and similar words. Such forward-looking statements include, but are not limited to any statement or implication as to (a) the benefits believed or expected to be received by Flex Products or its customers from the products described in this press release, or (b) the demand for such product, or (c) the features and performance of such product, including, without limitation, our belief regarding the ability to copy the secure pigments described in this release. Such forward-looking statements involve risks and uncertainties that, if realized, could materially impair the Company's results of operations, business and financial condition. These risks and uncertainties include, but are not limited to, factors discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The forward-looking statements contained in this news release are made as of the date hereof and the Company does not assume any obligation to update or qualify any of the statements made herein.
For sales information about SecureShift Technology, please contact
Flex Products Inc. at
1402 Mariner Way, Santa Rosa, CA 95407-7370.
Phone: 707/525-7007.
FAX: 707/525-7537.
E-mail: secureshift@flexprod.com.
For an electronic version of this release, please go to:
http://www.kprinc.com/news_bureaus/flex_products.htm
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Editorial Contacts:
KPR Inc.
Nathan Abler or David Kaye
Phone: 818/368-8212
nathan@kprinc.com or dave@kprinc.com
Flex Products Inc.
Mary Ellen King
Phone: 707/525-6808
Fax: 707/525-7537
Mary_Ellen_King@flexprod.com